{"id":6774,"date":"2020-07-22T12:49:29","date_gmt":"2020-07-22T09:49:29","guid":{"rendered":"https:\/\/beautiquecosmeticsintl.com\/store\/?post_type=product&#038;p=6774"},"modified":"2025-08-04T09:41:09","modified_gmt":"2025-08-04T06:41:09","slug":"innoluxe-platinum-shampoo-500ml","status":"publish","type":"product","link":"https:\/\/beautiquecosmeticsintl.com\/store\/product\/innoluxe-platinum-shampoo-500ml\/","title":{"rendered":"INNOluxe Platinum Shampoo 500ml"},"content":{"rendered":"<p>Apply to damp hair and massage into a lather. For greater toning, leave for 3\u20135 minutes, then rinse thoroughly. If the desired colour effect is achieved, alternate with a suitable colour safe shampoo to avoid over-pigmenting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxurious deep purple shampoo &#8211; neutralizes yellow pigments in the hair, leaving a cool tone while nourishing and adding a boost of shine.<\/p>\n<ul>\n<li>Ideal for grey, super-lightened or de-coloured hair. Its violet pigment tones down unwanted yellow, light blonde or streaked hair.<\/li>\n<li>For blondes that constantly strive for whiter, brighter colour. Use this shampoo every other wash to keep your perfect blonde tone. With vitamin B5, oils rich in vitamin E Platinum shampoo adds moisture, hydration and shine.<\/li>\n<li>Protects against environmental pollution, leaves the hair hydrated and replenished.<\/li>\n<li>Gives hair shine, softness and vitality with its formula containing.<\/li>\n<\/ul>\n","protected":false},"featured_media":6775,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"brands":[],"_links":{"self":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product\/6774"}],"collection":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/comments?post=6774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media\/6775"}],"wp:attachment":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media?parent=6774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}