{"id":6766,"date":"2020-07-22T12:28:52","date_gmt":"2020-07-22T09:28:52","guid":{"rendered":"https:\/\/beautiquecosmeticsintl.com\/store\/?post_type=product&#038;p=6766"},"modified":"2025-04-10T16:41:14","modified_gmt":"2025-04-10T13:41:14","slug":"innoluxe-purify-500ml","status":"publish","type":"product","link":"https:\/\/beautiquecosmeticsintl.com\/store\/product\/innoluxe-purify-500ml\/","title":{"rendered":"INNOluxe Purify 500ml"},"content":{"rendered":"<p>PURIFY is the opening number in your Stand-Alone routine. Use it to prepare the hair before treating with <a href=\"https:\/\/beautiquecosmeticsintl.com\/store\/product\/innoluxe-foam-200ml\/\">FOAM<\/a> and <a href=\"https:\/\/beautiquecosmeticsintl.com\/store\/product\/innoluxe-balance-plus-v2-500ml\/\">BALANCE PLUS V2<\/a>, then top off the luxury with <a href=\"https:\/\/beautiquecosmeticsintl.com\/store\/product\/innoluxe-elixer-v2\/\">ELIXIR V2<\/a><\/p>\n<ul>\n<li>Delicately cleanses the hair before treatment<\/li>\n<li>Creates great foundation for treatments<\/li>\n<li>Gently opens cuticle layers<\/li>\n<\/ul>\n<p>Free of sodium chloride, free of sulphates, pH 6-7<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Treat your hair to the very gentlest of cleanses with PURIFY, INNOluxe pre-treatment shampoo. The perfect start to a Stand-Alone or pre-perm treatment, PURIFY is designed to be super-kind to hair and (as you\u2019d expect from INNOluxe) it\u2019s a sodium chloride and sulphate-free zone.<\/p>\n<p>With a pH just a little higher than the hair\u2019s, it lifts the cuticles as gently as possible, leaving it ready for the next stages of treatment.<\/p>\n","protected":false},"featured_media":6767,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"brands":[{"id":518,"name":"INNOluxe","slug":"innoluxe"}],"_links":{"self":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product\/6766"}],"collection":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/comments?post=6766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media\/6767"}],"wp:attachment":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media?parent=6766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}