{"id":11853,"date":"2025-04-10T15:27:36","date_gmt":"2025-04-10T12:27:36","guid":{"rendered":"https:\/\/beautiquecosmeticsintl.com\/store\/?post_type=product&#038;p=11853"},"modified":"2025-08-04T10:30:13","modified_gmt":"2025-08-04T07:30:13","slug":"innoluxe-platinum-mask-275ml","status":"publish","type":"product","link":"https:\/\/beautiquecosmeticsintl.com\/store\/product\/innoluxe-platinum-mask-275ml\/","title":{"rendered":"INNOluxe Platinum Mask 275ml"},"content":{"rendered":"<p class=\"\" data-start=\"110\" data-end=\"184\"><strong data-start=\"110\" data-end=\"144\">INNOluxe Platinum Mask \u2013 275ml<\/strong><br data-start=\"144\" data-end=\"147\" \/><em data-start=\"147\" data-end=\"184\">Tone, Treat &amp; Transform Blonde Hair<\/em><\/p>\n<p class=\"\" data-start=\"186\" data-end=\"502\">Elevate your blonde with the <strong data-start=\"215\" data-end=\"241\">INNOluxe Platinum Mask<\/strong>, a powerful 3-in-1 treatment that tones, strengthens, and deeply nourishes lightened or highlighted hair. Specially formulated with violet pigments, this luxurious mask neutralizes unwanted yellow and brassy tones while delivering intense hydration and repair.<\/p>\n<p class=\"\" data-start=\"504\" data-end=\"822\">Infused with INNOluxe\u2019s signature protein technology, the Platinum Mask helps rebuild and reinforce the hair\u2019s internal structure, leaving it feeling stronger, smoother, and visibly more radiant. Perfect for maintaining icy blondes, cool tones, or silver hues, all while giving your hair the love and care it deserves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"\" data-start=\"824\" data-end=\"843\"><strong data-start=\"824\" data-end=\"841\">Key Benefits:<\/strong><\/p>\n<ul data-start=\"844\" data-end=\"1086\">\n<li class=\"\" data-start=\"844\" data-end=\"898\">\n<p class=\"\" data-start=\"846\" data-end=\"898\">Neutralizes brassiness for cooler, cleaner blondes<\/p>\n<\/li>\n<li class=\"\" data-start=\"899\" data-end=\"932\">\n<p class=\"\" data-start=\"901\" data-end=\"932\">Deeply nourishes and hydrates<\/p>\n<\/li>\n<li class=\"\" data-start=\"933\" data-end=\"999\">\n<p class=\"\" data-start=\"935\" data-end=\"999\">Strengthens and repairs damaged, bleached, or highlighted hair<\/p>\n<\/li>\n<li class=\"\" data-start=\"1000\" data-end=\"1043\">\n<p class=\"\" data-start=\"1002\" data-end=\"1043\">Leaves hair soft, shiny, and manageable<\/p>\n<\/li>\n<li class=\"\" data-start=\"1044\" data-end=\"1086\">\n<p class=\"\" data-start=\"1046\" data-end=\"1086\">Ideal for blonde, silver, or grey hair<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1088\" data-end=\"1163\"><strong data-start=\"1088\" data-end=\"1097\">Size:<\/strong> 275ml \u2013 A salon-quality treatment perfect for at-home maintenance<\/p>\n","protected":false},"featured_media":11854,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"brands":[{"id":518,"name":"INNOluxe","slug":"innoluxe"}],"_links":{"self":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product\/11853"}],"collection":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/comments?post=11853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media\/11854"}],"wp:attachment":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media?parent=11853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}