{"id":11850,"date":"2025-04-10T15:14:55","date_gmt":"2025-04-10T12:14:55","guid":{"rendered":"https:\/\/beautiquecosmeticsintl.com\/store\/?post_type=product&#038;p=11850"},"modified":"2025-04-10T15:14:55","modified_gmt":"2025-04-10T12:14:55","slug":"innoluxe-platinum-shampoo-500ml-2","status":"publish","type":"product","link":"https:\/\/beautiquecosmeticsintl.com\/store\/product\/innoluxe-platinum-shampoo-500ml-2\/","title":{"rendered":"INNOluxe Platinum Shampoo 500ml"},"content":{"rendered":"<p class=\"\" data-start=\"82\" data-end=\"117\"><strong data-start=\"82\" data-end=\"117\">INNOluxe Platinum Shampoo 500ml<\/strong><\/p>\n<p class=\"\" data-start=\"119\" data-end=\"461\">Brighten your blonde and banish brass with INNOluxe Platinum Shampoo. Specially formulated for blonde, grey, and highlighted hair, this purple-toned shampoo gently cleanses while neutralising unwanted yellow and warm tones. Infused with nourishing ingredients, it leaves your hair feeling soft, vibrant, and refreshed with a cool, icy finish.<\/p>\n<p class=\"\" data-start=\"463\" data-end=\"753\">Perfect for maintaining salon-fresh colour between visits, INNOluxe Platinum Shampoo also supports hair health with every wash, thanks to its sulphate-free formula that won\u2019t strip or dry out delicate strands. Pair it with INNOluxe Platinum Conditioner for the ultimate toning and care duo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"\" data-start=\"755\" data-end=\"772\"><strong data-start=\"755\" data-end=\"772\">Key Benefits:<\/strong><\/p>\n<ul data-start=\"773\" data-end=\"983\">\n<li class=\"\" data-start=\"773\" data-end=\"841\">\n<p class=\"\" data-start=\"775\" data-end=\"841\">Neutralises brassy tones in blonde, silver, and highlighted hair<\/p>\n<\/li>\n<li class=\"\" data-start=\"842\" data-end=\"875\">\n<p class=\"\" data-start=\"844\" data-end=\"875\">Gentle, sulphate-free formula<\/p>\n<\/li>\n<li class=\"\" data-start=\"876\" data-end=\"912\">\n<p class=\"\" data-start=\"878\" data-end=\"912\">Boosts brightness and cool tones<\/p>\n<\/li>\n<li class=\"\" data-start=\"913\" data-end=\"954\">\n<p class=\"\" data-start=\"915\" data-end=\"954\">Leaves hair soft, smooth, and vibrant<\/p>\n<\/li>\n<li class=\"\" data-start=\"955\" data-end=\"983\">\n<p class=\"\" data-start=\"957\" data-end=\"983\">Suitable for regular use<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"985\" data-end=\"1000\"><strong data-start=\"985\" data-end=\"994\">Size:<\/strong> 500ml<\/p>\n","protected":false},"featured_media":11851,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"brands":[{"id":518,"name":"INNOluxe","slug":"innoluxe"}],"_links":{"self":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product\/11850"}],"collection":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/comments?post=11850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media\/11851"}],"wp:attachment":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media?parent=11850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}