{"id":11795,"date":"2025-04-08T15:32:40","date_gmt":"2025-04-08T12:32:40","guid":{"rendered":"https:\/\/beautiquecosmeticsintl.com\/store\/?post_type=product&#038;p=11795"},"modified":"2025-08-04T09:19:45","modified_gmt":"2025-08-04T06:19:45","slug":"asp-platinum-ice-ammonia-free-250g","status":"publish","type":"product","link":"https:\/\/beautiquecosmeticsintl.com\/store\/product\/asp-platinum-ice-ammonia-free-250g\/","title":{"rendered":"ASP Platinum Ice Ammonia Free 250g"},"content":{"rendered":"<p>The ASP Platinum Ice Ammonia-Free 250g is a hair lightening product designed to lift and lighten hair without the harshness of ammonia. It provides a gentle yet effective way to achieve icy, platinum blonde tones while maintaining hair integrity. Ideal for clients seeking a cooler blonde shade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Platinum Ice is a premium, ammonia-free cr\u00e8me lightener that offers up to 8 levels of lift. It\u2019s ideal for all lightening techniques, including on-scalp applications. Its gentle formula, enriched with Rice and Wheat Proteins, helps protect the hair and scalp while nourishing and restoring moisture.<\/p>\n","protected":false},"featured_media":11796,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"brands":[{"id":579,"name":"Affinage","slug":"affinage"}],"_links":{"self":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product\/11795"}],"collection":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/comments?post=11795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media\/11796"}],"wp:attachment":[{"href":"https:\/\/beautiquecosmeticsintl.com\/store\/wp-json\/wp\/v2\/media?parent=11795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}