INNOluxe Platinum Shampoo 500ml
Brighten your blonde and banish brass with INNOluxe Platinum Shampoo. Specially formulated for blonde, grey, and highlighted hair, this purple-toned shampoo gently cleanses while neutralising unwanted yellow and warm tones. Infused with nourishing ingredients, it leaves your hair feeling soft, vibrant, and refreshed with a cool, icy finish.
Perfect for maintaining salon-fresh colour between visits, INNOluxe Platinum Shampoo also supports hair health with every wash, thanks to its sulphate-free formula that won’t strip or dry out delicate strands. Pair it with INNOluxe Platinum Conditioner for the ultimate toning and care duo.