KeraStraight is a forward thinking, innovative UK based company which specialises in Hair Straightening Treatments. Growing at a fast rate in 2009, KeraStraight has become one of the leading brands in the market for Brazilian Keratin Straightening, offering a 100% Formaldehyde free option that comes in 3 different variants that cover all hair types. KeraStraight has been designed to simultaneously repair and straighten and gives amazing benefits to all hair types. With the power of keratin, 22 carat gold and new low pH protein, the hair is left luscious, healthy, smoother and stronger which can last up to four months.